Amazon Advertising Audit Service

Amazon advertising campaigns require consistent oversight and rigorous optimisation. While working closely with your own campaigns allows for incremental improvements, it is easy to overlook subtle inefficiencies. A professional, critical examination of your account is essential to identify hidden opportunities and rectify weaknesses before they impact your bottom line.

While free automated auditing tools exist, they lack the in-depth strategic insight required to significantly move the needle on your Amazon PPC performance.

The Online Seller UK Amazon Advertising Audit provides a comprehensive review at the campaign, ad group, and keyword level. We deliver a roadmap of actionable recommendations that you can implement immediately to see tangible results.

Why invest in an Amazon Advertising Audit?

A professional audit provides the clarity needed to scale your brand profitably. Our deep-dive analysis helps you to:

Maximise Profitability: Optimise your Advertising Cost of Sales (ACoS) and significantly improve your Return on Ad Spend (ROAS).
Identify Top Performers: Pinpoint exactly which products, campaigns, and keywords are driving your most profitable sales.
Eliminate Wasted Spend: Scrutinise your account to find and remove “bleeding” keywords that drain your budget without converting.
Discover Growth Opportunities: Uncover untapped, high-performing keyword sets that are currently generating sales for your competitors.
Enhance Organic SEO: Use data from your winning PPC terms to optimise your product listings, improving your organic search ranking across Amazon.

WHAT IS INCLUDED IN THIS SERVICE?

We conduct a comprehensive, 360-degree review of your advertising account to produce an in-depth strategic report. Our audit includes:

Performance Metric Evaluation: A deep dive into your core KPIs, including Cost Per Click (CPC), Click-Through Rate (CTR), ACoS, and ROAS, to benchmark your current efficiency.

Campaign Structure Analysis: We assess your account architecture against your specific business goals, ensuring your campaigns are organised for maximum scalability and budget control.

Ad Group Optimisation Review: We scrutinise your ad groups to ensure they follow a logical naming convention and are precisely aligned with your overarching campaign objectives.

Targeting Strategy Assessment: An evaluation of your Automatic vs. Manual targeting balance. We determine the most cost-effective mix to capture high-intent traffic while minimising wasted spend.

Granular Keyword Analysis: Using your Search Term Reports, we identify high-converting “hero” keywords and pinpoint irrelevant terms that should be added as Negative Keywords.

Listing & SEO Alignment: We review your product listings to ensure your top-performing PPC keywords are integrated into your titles, bullet points, and backend search terms for better organic ranking.

Bid Management & Potential: We analyse your current bidding strategy to identify “low-hanging fruit”—keywords that are cost-effective but have the potential for much higher volume.

Can I request a sample audit report?

Yes, absolutely. Simply get in touch, and we will provide a sample report so you can see the level of depth and clarity you can expect from our service.

While the sample provides a clear overview of our methodology, please note that no two audits are the same. Your final report will be a bespoke document, uniquely tailored to your specific account structure, product category, and business objectives.

WHICH AMAZON MARKETPLACES DO YOU SUPPORT?

We support brands across Amazon UK, Germany, France, Spain, Italy, the US, and Australia, providing expert management for both Seller Central and Vendor Central accounts.

Expanding into international markets requires more than just translation; it requires localisation. Our team of experienced translators ensures your brand voice remains consistent while adapting your listings to resonate with local shoppers in non-English territories.

Do you provide an Advertising Management service?

Yes, we do. We offer a comprehensive Amazon Advertising management service for both Seller Central and Vendor Central users.

With over ten years of specialised experience, we have developed the strategic expertise required to help brands maximise their efficiency and achieve the highest possible return on their Amazon ad spend. Whether you are looking to scale your sales or improve your profitability, our team is here to manage the complexities of the platform for you.

Find out more about our Advertising Management service here.

WHY PARTNER WITH ONLINE SELLER UK?

Over the years, we have worked with a wide range of brands across various marketplaces, gaining extensive experience on both Seller Central and Vendor Central. Here are just some of the businesses we have partnered with:

OUR CLIENTS

case studies

235% Increase in Ordered Revenue YOY

Amazon Vendor Central Sales Growth

1200% increase in sales within the first month

30 SKUs successfully launched and optimised within 3 months.

230% increase in Amazon.de advertising sales YOY

Amazon Germany Advertising

What is the cost?

Every Amazon advertising account is unique, and the scope of an audit depends on the complexity of your current campaigns. Following an initial consultation to discuss your advertising portfolio and business goals, we will provide you with a fixed-cost proposal.

Our pricing is transparent and based on the scale of the account, ensuring you receive a thorough, expert-led analysis tailored to your specific needs.