About 38% of UK shoppers start by searching for a product on Amazon. Amazon has become the place to go for many shoppers, and this is because you can buy most things you need and it will arrive the next day. With this rise in popularity, undoubtedly there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products. Consumers now have more choices than ever to look for various sellers, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO and PPC play a huge role.

Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps understand how SEO and paid ads help your products to rank well on product searches.

Amazon Pay Per Click (PPC) advertising is available for both seller central users and vendor central. They are a way for sellers to ‘buy’ a position at the top & bottom of Amazon’s search, the right-hand side margin, and on competing product pages. As a seller, it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is quite easy to handle, and the cost of sales can be as low as 5%.

** Multiple dates are available. Please check registration section for details.

Who is this workshop suited to?

Digital Marketers, Seller Central Users, Vendor Central Users

Some key areas of the workshops are:

Amazon Search Engine Optimisation 

• How Amazon product ranking works
• Best practises for optimising product content

Amazon PPC Introduction

• Introduction and impact of PPC
• Sponsored products: basics and benefits
• Exploring opportunities for your products

Campaign Structure

• Basic Campaign structure
• Best practices

Keyword Research and Best Practices 

• Research processes
• Amazon third party tools

 Creating Campaigns

• Introduction
• Keywords Types Broad, Phrase, Exact Match
• Automatic Campaigns vs Manual Campaigns

Advertising Reporting

• Understanding Amazon PPC Metrics
• Creating plans to action reports
• Analysing Search term reports and other ASIN reports

Optimising Campaigns Performance

• Managing Bids
• How to go about product variations ads
• Negative keyword best practices
• Leveraging Bid +
• Harvesting keywords for the product copy
• Other ASINs conversion and what can you learn from it
• Optimising product copy with converting search terms

Amazon Marketing Services for Vendors Part 1

• Introduction to Headline Display and Product display ads
• Creating Headline Display Ads
• A/ B Testing
• Optimising Headline Display
• Best Practices

Amazon Marketing Services for Vendors Part 2

• Creating Product Display Ads
• A/ B Testing
• Optimising Product Display Ads
• Best Practices

Prerequisites for this course

This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Dave Curtis, Fizz Experience Limited

I had the pleasure of being at one of Prabhat’s training sessions covering an Amazon Masterclass. The session was extremely helpful and very interactive. Prabhat’s ability to provide practical advice for even the smallest of issues seemed never ending. I would thoroughly recommend going to one of his training sessions or getting him to come and support you through your company growth.

| Marie Sinclair, Tazakifoods

Prabhat’s Amazon training was detailed and tailored to suit our needs as a business. He was extremely knowledgeable and able to answer any questions that we had throughout the training session. As a company we learnt a great deal and I would not hesitate to recommend his services.