Amazon is more often than not, becoming a consumer’s first port of call when completing a product search. We have seen an increasing number of brands and manufacturers, who have created a brand store on Amazon, seeing their own brand website “losing importance”. Amazon dominates e-commerce.

Consumers trust Amazon for delivery, and Amazon are ranked #1 for customer satisfaction. It is an obvious choice for retailers, brands and wholesalers to leverage Amazon’s dominance and distribute their products via Amazon.

As a result of this, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a huge role.

Amazon SEO involves creating a keyword rich copy to gain visibility, and PPC involves paid advertisement. Both of them go hand in hand, and this course helps you to understand how SEO and paid ads can help your products rank well in search.

Amazon Advertising is available for both Seller Central and Vendor Central users. They are a way for sellers to ‘buy’ a position at the top of Amazon’s search, and several other placements across the Amazon site.

As a seller, advertising it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is simple to set up and handle, and the cost of sales can be as low as 5%.

In this training course, we will show you how to increase your organic product ranking and how to get the best out of Amazon Advertising.

** Multiple dates are available. Please check the registration section for details.

Who is this workshop suited to?

Seller Central Users, Vendor Central Users, Digital Marketers

Some key areas of the workshops are:

Amazon Search Engine Optimisation

• Best practises for optimising product content
• Amazon SEO ranking factors
• Amazon product reviews best practices

Keyword Research and Best Practices

• Finding the right keywords for your product
• Amazon keywords tools
• Finding keywords that are actually ranking your products
• Competitor keywords analysis
• Keyword research with Google keywords planner

Getting started with advertising campaigns

• Live Demo: Sponsored product ads
• Keywords Types Broad, Phrase, Exact Match
• Automatic Campaigns vs Manual Campaigns
• Amazon Product Target Ads

Campaign Structure

• Basic Campaign structure
• Best practices

Advertising Reporting

• Understanding Amazon PPC Metrics
• Understanding search term and product placement reports

Optimising Campaigns Performance

• Managing Bids
• How to go about product variations ads
• Negative keyword best practices
• Leveraging Bid +
• Analyse search terms reports

Amazon Advertising for Brands – Sponsored Brands

• Live Demo: Sponsored Brands Ads
• A/ B Testing
• Optimising Sponsored Brands
• Analyse sponsored brands reports

Amazon Advertising for Brands – Product Display Ads

• Live Demo: Product Display Ads
• A/ B Testing
• Optimising Product Display Ads

Amazon Bid Management Tools

• Introduction to bid management tools
• Creating Portfolio for your products
• Portfolio bid strategies

Competitor PPC Analysis

• Spying competitor converting keywords

Creating your own Amazon Advertising Plan

Building your brand content on Amazon

• Amazon Enhanced Brand Content (EBC) and A+ best practices
• Amazon Store design best practices
• Amazon store traffic analytics
• External Amazon store promotion

Prerequisites for this course

This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Rachel Wedley, Sizzix

Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!

| Giles Polito, Equip Outdoor

Prabhat adapted his  Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!