June 11, 2018
09:00 – 12:30
4th Floor, Virginia House 5-7 Great Ancoats Street M4 5AD Manchester
If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.
Our advanced course helps you to understand effective ways of managing your account with advanced targeting methods. We cover remarketing, attribution models, bidding strategies aiming to improve your Adwords campaigns. We will also discuss some of the effective ways of using Google Analytics.
This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.
** Multiple dates are available. Please check registration section for details.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
Campaign structure and organisation
Ad extensions best practices
Advance reporting for PPC managers
Remarketing best practices
Why labelling is important to account organisation
Using Auction insights to reveal competitor activity
Getting the most out of scripts
Implementing Dynamic search ads (DSA)
Using ads customisers effectively
Crossmatch negatives and why are they important
Learn all about conversions attributes
Enhancing your Google AdWords campaigns with Google Analytics
Just a few of the fantastic organisations who’ve attended our previous training.
Listen to our latest testimonial
| Sophie Carefull, Blue Badge Company
Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing
| Michelle Mossford, Ableworld UK Ltd
Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!
| Andrea Omar, Medi UK (Lifestyle) Ltd
At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.
Prabhat is a very approachable, patient and expert trainer.
Prerequisites for this course
Previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
Can’t make it to Manchester or looking for a bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on 0161 3272 923 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )