December 3, 2018
10am to 4pm
Innospace, The Shed, Chester St M1 5GD
Our Digital Marketing fast-track training has been specially designed for busy marketing professionals and company owners/directors. This workshop will give your business a roadmap for prioritised digital strategies and help you plan your marketing activities for both immediate and long-term gain.
The training is a mix of academic understanding coupled with proven practical skills. The session will equip you with an understanding of how a thorough digital marketing plan can help you grow your online business in an increasingly multi-platform and multi-channel environment. As you learn about these structured activities to undertake, you will go away with a draft digital marketing plan to implement for your business.
** Multiple dates available for booking. Please check dates in the Registration section.
Who should attend?
Marketing Professionals, Directors
What will you learn?
• Introduction to digital marketing planning model
• Marketing concepts and their application
• Identify successful business models
• Effective use of business model canvas
• How to audit your current digital marketing strategy
• Identify factors affecting your digital activity and planning
• SWOT Analysis
• Creating a digital marketing mix that works and create an integrated strategy
• Setting up SMART objectives and tactics
• Creating an effective KPIs
• Developing a digital marketing plan
Prerequisites for this course
No previous experience of digital marketing is required, and this course will suit digital marketers and company directors.
Please bring your laptop, this will allow us to make the session practical and tailored to your own
accounts and business.
Just a few of the fantastic organisations who’ve attended our previous training
| Kevin Jones , Director at Home Secure
Prabhat has an extensive knowledge of eCommerce and can offer real practical advice on how to progress in this area. He has the ability to assess a business and work with you to formulate a strategy. He also has genuine interest in helping people and takes the time to listen and understand your needs.
| Kristian Davies-Lloyd , Marketing Manager at Thermal Earth UK
Prabhat delivered an informative and detailed introduction to Google AdWords / PPC. The training delivered was both clear and concise, as well as being tailored to my business’ needs. Throughout the course, Prabhat demonstrated in-depth understanding of the subject and was able to provide detailed answers to all questions I put to him. Prabhat was able to demonstrate, giving examples, first-hand experience in increasing traffic to his own fledgling websites. I left feeling confident in my ability and with a better understanding.
| James Koash, Managing Director at Seiri
Prabhat delivered a very detailed session on email marketing and shared his knowledge on using tools such as Mailchimp effectively. He demonstrated how it had benefited his own business, making him a very credible and reliable source of information on the topic.
| Craig Embleton, Chief technology officer at World Changing Me
Prabhat’s seminar covered topics such as A/B testing, continuous site design improvement (rather than overhaul and relaunch) and call to actions. At the core of Prabhat’s training was the fact that testing and metrics, rather than opinion and guess work are crucial to improving online sales.
Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite training to you and your team. Call us on 0161 3272 923 or 0751 88 39629 to discuss your requirements.
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )