Event description

In recent years social media has added a diverse number of marketing opportunities for  businesses to cover – including Facebook pages, tweeting and sponsored ads on LinkedIn. In this time, many companies have forgotten or overlooked email marketing and some have discounted it as being outdated. That perception is wrong – it is still a valuable marketing tool that you should take advantage of.

Email marketing is extremely cost effective and gives you a way to stay in contact with existing or lapsed customers in a personal manner, as well as reaching out to potential new ones too.

Using an email list in a targeted, focused manner is one of the most powerful marketing activities your business could undertake. In our email marketing and Mail Chimp training we will look at the hugely popular (and free) email marketing platform – but the wider marketing techniques will be applicable to other platforms such as Campaign Monitor, Get Response, Constant Contact, Dotmailer and SendGrid.

This practical session will walk you through the basics of email marketing; help you formulate an
email marketing strategy, and create effective marketing campaigns.

** Multiple dates available for booking. Please check dates in Registration section.  

Who should attend ?

Marketing Professionals, Directors

What will you learn?

Creating your email marketing strategy

What is the value of an email address?

Growing your contact database

What is the lifetime-value of your customer?

Responsive lifecycle marketing – behaviours and triggers to use in your campaign

Lifecycle marketing – triggers and behavioural targeting, content and contact strategy

Designing mobile friendly email campaigns with no technical skills with mailchimp

Integrating email with social media

A/B testing and optimising your email campaigns

Using your own data to develop your campaigns

Measuring email marketing effectiveness with Google Analytics

Creating email marketing strategy

Prerequisites for this course

This course is aimed at people who are looking to conduct email marketing, and no previous  experience is necessary. Please bring your laptop, this will allow us to make the session practical  and tailored to your business.

Just a few of the fantastic organisations who’ve attended our previous training.   

email-marketing-attendees

TESTIMONIALS   

| Emma Woodward, Marketing Assistant, IOP Publishing

Really enjoyed the course. Relevant content and engaging speaker.

| Paul Sochaczewski, Writer and Coach

Prabhat setup a workshop and taught me how to use MailChimp, which had been a big challenge to me previously. He was professional, thorough and attentive to make sure I got what I needed from the session.

 


Can’t make it to Cardiff or looking for bespoke course? We are happy to provide bespoke onsite Email Marketing training. Call us on   029 2236 2596 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )


 

Getting here

The Royal Hotel Cardiff is located at the junction of St Mary Street, Wood Street and Westgate Street, right in the heart of Cardiff city centre. It is within 2 minutes walking distance (100 metres) away from Cardiff Central Train Station.

If you are planning on driving into Cardiff, we recommend NCP Westgate Street Parking (CF10 1DZ) which is just across the road from the Hotel.

Map & Direction PDF version

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