Google Analytics is a key tool to help you analyse visitor traffic and helps you to understand your customers’ behaviour. Most importantly, it will help you track your customers’ journey through the purchase cycle. That makes it easier for you to retain your current customers and win new ones.

After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.

After our Google Analytics training, you can expect your customer acquisition costs to go down, and you will also be able to spend more wisely on your best-performing channels.

** If you prefer to book online training, we can help with that too. Get in touch to discuss.

Who is this training course suited to?

Digital Marketers, Directors, Managers

What will you learn?

Quick Introduction

Which metrics are significant to measure for your website?

Google Ads integration with Google Analytics

Account Structure

Using filters to include and exclude traffic

Introduction to Google Analytics 4

Customers Acquisition

Analysing traffic sources: Direct, referring sites, and search engines

Channel Grouping and how to set them up

Custom URL tagging for email, social media

E-commerce tracking and conversion reports

Funnel Visitations to improve conversion

Customer Behaviour

Search console report – getting insight on search queries

High traffic pages and how to monetise them

Find out what keeps users engaged with behaviour flow on site

Customer search phrases onsite

Mobile visits vs desktop visits

Segment your data, understand the business trend and respond

Using the secondary dimension and pivot view in reports

Creating a remarketing list

In-depth Audience analysis

Geography / Language – your most valuable region

Demographics – your most valuable customer age/gender

Frequency & recency of users – how many visits are needed to convert?

Conversions Analysis

Different types of goals for different types of businesses

E-commerce goals

Custom Alerts & Real-Time Reports

Real-Time reports

Custom alerts to stay on top of trends

Create annotations to keep track of your discoveries

Reports / Dashboards

The key reports to use

Social traffic in reporting

Event reporting

Data exporting to your stakeholders

Creating custom reports and dashboards suitable for you

Conversion Attribution

Multiple sources in a conversion path

Different options for attribution models

Connecting Google Analytics with your Digital Marketing Plan

Using Google Analytics to support your marketing objectives

KPIs to track with Google Analytics

Creating a measurement plan

Introduction to Google Tag Manager


Prerequisites for this course

No previous experience with Google Analytics is needed, though it’s expected that you will have a website already
running Analytics.

Please bring your laptop; this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.  


| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session which allowed me to focus on what was important to me.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Looking for a bespoke course?  Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )