Google Analytics is a key tool to help you analyse visitor traffic and helps you to understand your customers’ behaviour. Most importantly, it will help you track your customers’ journey through the purchase cycle. That makes it easier for you to retain your current customers and win new ones.
After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.
After our Google Analytics training, you can expect your customer acquisition costs to go down, and you will also be able to spend more wisely on your best-performing channels.
** If you prefer to book online training, we can help with that too. Get in touch to discuss.
Who is this training course suited to?
Digital Marketers, Directors, Managers
What will you learn?
Quick Introduction
Which metrics are significant to measure for your website?
Google Ads integration with Google Analytics
Account Structure
Using filters to include and exclude traffic
Introduction to Google Analytics 4
Customers Acquisition
Analysing traffic sources: Direct, referring sites, and search engines
Channel Grouping and how to set them up
Custom URL tagging for email, social media
E-commerce tracking and conversion reports
Funnel Visitations to improve conversion
Customer Behaviour
Search console report – getting insight on search queries
High traffic pages and how to monetise them
Find out what keeps users engaged with behaviour flow on site
Customer search phrases onsite
Mobile visits vs desktop visits
Segment your data, understand the business trend and respond
Using the secondary dimension and pivot view in reports
Creating a remarketing list
In-depth Audience analysis
Geography / Language – your most valuable region
Demographics – your most valuable customer age/gender
Frequency & recency of users – how many visits are needed to convert?
Conversions Analysis
Different types of goals for different types of businesses
E-commerce goals
Custom Alerts & Real-Time Reports
Real-Time reports
Custom alerts to stay on top of trends
Create annotations to keep track of your discoveries
Reports / Dashboards
The key reports to use
Social traffic in reporting
Event reporting
Data exporting to your stakeholders
Creating custom reports and dashboards suitable for you
Conversion Attribution
Multiple sources in a conversion path
Different options for attribution models
Connecting Google Analytics with your Digital Marketing Plan
Using Google Analytics to support your marketing objectives
KPIs to track with Google Analytics
Creating a measurement plan
Introduction to Google Tag Manager
Prerequisites for this course
No previous experience with Google Analytics is needed, though it’s expected that you will have a website already
running Analytics.
Please bring your laptop; this will allow us to make the session practical and tailored to your own account.
Just a few of the fantastic organisations who’ve attended our previous training.
TESTIMONIALS
| Frances Bibby, Social Comms
Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.
| Ted Harris, Cheetham Music School
Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session which allowed me to focus on what was important to me.
| Ashley Toth, Burntwood
I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.
Looking for a bespoke course? Call us on 0161 3272 923 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )
