Even if you’ve never heard of Google Shopping before – you’ve almost certainly seen it in action! Just try searching Google for specific product or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results.
When people are interested in buying products on-line, they usually turn to Google to research the products and prices available. Using Google Shopping your products can also be on display and
within easy access of potential customers.
Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.
** Multiple dates are available. Please check registration section for details.
Who is this workshop suited to?
Retailers, Digital Marketers, Managers
What will you learn ?
Identify Return on Investment of Google Shopping Ads
Identify How Google Shopping Ads work
Identify guidelines for Product Feed & managing your data effectively
Creating Feed, Merchant Accounts, Ad-words Account
Setting Google Shopping Campaigns
Optimising Shopping Ads for Better Result
Creating a Targeted Campaigns to increase profitability
Analysing Shopping Ads from Google Analytics
Getting the most out of the Analytics productivity toolkit
Prerequisites for this course
No previous experience of Google Analytics is needed, though it’s likely you will have a website already running Analytics. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
Just a few of the fantastic organisations who’ve attended our previous training.
| Idris, Fashion City UK
I was given the knowledge required to setup my shopping campaign. After implementation of his advice I have had a few sales. After support was excellent and would definitely recommend using Prabhat for adwords.
| Emma-Cath Charles, Inngot
I found his presentation to be informative and helpful. Not only was Prabhat able to provide a wonderful insight into adwords, but he also assisted me with a specific issue that I was having with Adwords at the time, which was somewhat more complicated than standard technical issues. Upon leaving the workshop, I felt suitably armed with excellent actionable insights that I could bring to meetings and create further action plans for the company.
| Andrea Omar, Medi UK (Lifestyle) Ltd
At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.
Prabhat is a very approachable, patient and expert trainer.
Can’t make it to Birmingham or looking for a bespoke course? We are happy to provide onsite for your or your team. Call us on 0161 3272 923 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )
The Comfort Inn Birmingham is located in the heart of Birmingham, just a stone’s throw from Birmingham New Street Station and the Bullring shopping centre.
NCP Car Park is nearby and alternative parking is available at APCOA, China Town, B5 4RT
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