Event description

Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customer’s journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

If you are looking for a Google Analytics setup and management service please visit our service page.

** Multiple dates are available. Please check the registration section for details. 

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?

Quick Introduction

Which metrics are significant to measure for your website?

Google Ads integration with Google Analytics

Using filters to include and exclude traffic

Customers Acquisition

Analysing traffic sources: Direct, referring sites, and search engines

Channel Grouping and how to set them up

Custom URL tagging for email, social media

E-commerce tracking and conversion reports

Funnel Visitations to improve conversion

Customer Behaviour

Search console report – getting insight on search queries

High traffic pages and how to monetise them

Find out what keeps users engaged with behaviour flow on site

Customer search phrases onsite

Mobile visits vs desktop visits

Segment your data, understand the business trend and respond

Using the secondary dimension and pivot view in reports

Creating a remarketing list

In-depth Audience analysis

Geography / Language – your most valuable region

Demographics – you most valuable customer age/gender

Frequency & recency of users – how many visits are needed to convert?

Conversions Analysis

Different types of goals for different types of businesses

E-commerce goals

Custom Alerts & Real-Time Reports

Real-Time reports

Custom alerts to stay on top of trends

Create annotations to keep track of your discoveries

Reports / Dashboards

The key reports to use

Social traffic in reporting

Event reporting

Data exporting to your stakeholders

Creating custom reports and dashboards suitable for you

Conversion Attribution

Multiple sources in a conversion path

Different options for attribution models

Connecting Google Analytics with your Digital Marketing Plan

Using Google analytics support your marketing objectives

KPIs to track with Google Analytics

Creating a measurement plan

Introduction to Google Tag Manager


Prerequisites for this course

No previous experience of Google Analytics is needed, though it’s expected that you will have a website already
running Analytics.

Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.  


| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session which allowed me to focus on what was important to me.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Can’t make it to Birmingham or looking for a bespoke course? We are happy to provide onsite training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )    

Getting here

The Comfort Inn Birmingham is located in the heart of Birmingham, just a stone’s throw from Birmingham New Street Station and the Bullring shopping centre.

NCP Car Park is nearby and alternative parking is available at APCOA, China Town, B5 4RT

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