Even if you’ve never heard of Google Shopping before – you’ve almost certainly seen it in action! Just try searching Google for specific product or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results.

When people are interested in buying products on-line, they usually turn to Google to research the products and prices available. Using Google Shopping your products can also be on display and
within easy access of potential customers.

Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.

** Multiple dates are available. Please check registration section for details.

Who is this workshop suited to?

Retailers, Digital Marketers, Managers

What will you learn?  

How do Google Shopping Ads work?

Google Shopping vs Google Adwords

How to identify the return on investment (ROI)

Identifying Google product feed guidelines & managing your data effectively

Using Google Merchant Centre effectively

Using custom rules in Google Merchant Centre

Setting up the first Google Shopping campaign

Setting up multiple Google Shopping campaigns

Optimising Shopping Ads for better results

Remarketing your website visitors

How to use Google Analytics and Google Adwords together to drive success

Benefits of 3rd party feed management tools

Creating merchant promotions

Choosing the right Product reviews

Google shopping optimisation

Creating progressive Google Shopping growth plan

Prerequisites for this course

Some experience of  Google Analytics and Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS   

| Idris, Fashion City UK

I was given the knowledge required to setup my shopping campaign.  After implementation of his advice I have had a few sales. After support was excellent and would  definitely recommend using Prabhat for adwords.

| Emma-Cath Charles, Inngot

I found his presentation to be informative and helpful. Not only was Prabhat able to provide a wonderful insight into adwords, but he also assisted me with a specific issue that I was having with Adwords at the time, which was somewhat more complicated than standard technical issues. Upon leaving the workshop, I felt suitably armed with excellent actionable insights that I could bring to meetings and create further action plans for the company.

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Prabhat is a very approachable, patient and expert trainer.

Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite for your or your team. Call us on   0161 3272 923  or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )