In the UK, the marketplace industry is dominated by Amazon and eBay – and Amazon is a huge force throughout Europe and the rest of the world. Selling on marketplaces can be a cost-effective way to attract new business, as the marketplaces already have an active customer base looking for your products.

This comprehensive course is aimed at new and early-stage sellers and will give you excellent tips that you can implement immediately in your business. Each session is tailored to the experience and sectors of the attendees, giving a truly personalised training session. At the end of it, you will take away an action plan to help you grow your business.

We’ll cover how to establish a successful supply chain in the UK, and we will connect you to our trusted sourcing partners here in the UK and abroad.

WHO IS THIS WORKSHOP SUITED TO?

New Employees, New Sellers, Start-up with less than 2 years of trading

WHAT WILL YOU LEARN?

Product Research

• Getting started with product ideas
• Finding products with a high demand
• Learning more about the competition
• Calculating profitability

Initial Setup

• Amazon Store Setup FAQs
• Getting Amazon Category Approval

Listing Product

• Creating a new product listing
• Listing existing product on Amazon
• Amazon bulk listing via CSV file
• Product listing best practices

Product Launch

• Amazon products launch best practices
• Improving product ranking
• Product reviews best practices

Account Health

• Amazon policies and avoiding suspensions
• Amazon account health check

Reporting and Analytics

• Understanding Amazon business reports
• Using business reports to improve sales

Product Promotions / Sale

• Product Promotions – vouchers, lightning deals
• Product offers

Alternative Amazon Business Models

• Retail arbitrage – can you build a sizable business?
• Drop shipping – can you trust your suppliers?

Fulfilment by Amazon (FBA)

• Creating Amazon FBA listings
• FBA and FBM – know what’s the best for you
• Multi-Channel Fulfilment – sell on a website and fulfil via Amazon

Amazon Advertising

• Keyword Research
• Sponsored Ads Setup Live Demo
• Automated vs Manual Ads
• Understanding Amazon Advertising Metrics
• Optimising your Campaigns
• 4 ways to improve your Advertising Cost of Sales (ACoS)
• Creating your own Amazon advertising plan

Selling Internationally

• Amazon Global Selling – listing your products on Amazon EU and the USA
• Shipping settings – UK and international
• Multi-Channel Fulfilment – sell on a website and fulfil via Amazon

Product Sourcing

• Product sourcing best practices locally and Internationally
• Introduction to logistics – FOB, CIF, Ex Works
• Introduction to tariff codes, import duty, taxes and restrictions

Prerequisites for this course

This course is aimed at Amazon sellers with a little experience of selling on Amazon though it is not essential. You will also need to bring your laptop and have access to your selling account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Nadine, Dovetail Games

Great refresher of what I had learned years back. Good hands-on examples were showcased making it easier to understand all information that was being presented. I have come away with a great understanding of Amazon and also feel that I can contact Prabhat in the future should I have any further questions.

| Laura, Ledhut

Prahbat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.
The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.

| Quy, Ledus

Thoroughly enjoyed the event, very informative and detailed on different aspect and techniques used on Amazon. Learnt many new strategies, particularly the campaign management and search terms and has boosted my product views and margins by a good 30%. People was very friendly and on hand to share their experiences and knowledge on the subject matter. Will definitely attend future events.