In the UK, the marketplace industry is dominated by Amazon and eBay – and Amazon is a huge force throughout Europe and the rest of the world. Selling on marketplaces can be a cost-effective way to attract new business, as the marketplaces already have an active customer base looking for your products.

This comprehensive course is aimed at new and early-stage sellers and will give you excellent tips that you can implement immediately in your business. Each session is tailored to the experience and sectors of the attendees, giving a truly personalised training session. At the end of it, you will take away an action plan to help you grow your business.

We’ll cover how to establish a successful supply chain in the UK, and we will connect you to our trusted sourcing partners here in the UK and abroad.

WHO IS THIS WORKSHOP SUITED TO?

New Employees, New Sellers and Startup sellers

WHAT WILL YOU LEARN?

Product Research

• Getting started with product ideas
• Finding products with a high demand
• Learning more about the competition
• Calculating profitability

Initial Setup

• Amazon Store Setup FAQs
• Getting Amazon Category Approval

Listing Product

• Creating a new product listing
• Listing existing product on Amazon
• Amazon bulk listing via CSV file
• Product listing best practices

Product Launch

• Amazon products launch best practices
• Improving product ranking
• Product reviews best practices

Account Health

• Amazon policies and avoiding suspensions
• Amazon account health check

Reporting and Analytics

• Understanding Amazon business reports
• Using business reports to improve sales

Product Promotions / Sale

• Product Promotions – vouchers, lightning deals
• Product offers

Alternative Amazon Business Models

• Retail arbitrage – can you build a sizable business?
• Drop shipping – can you trust your suppliers?

Fulfilment by Amazon (FBA)

• Creating Amazon FBA listings
• FBA and FBM – know what’s the best for you
• Multi-Channel Fulfilment – sell on a website and fulfil via Amazon

Amazon Advertising

• Keyword Research
• Sponsored Ads Setup Live Demo
• Automated vs Manual Ads
• Understanding Amazon Advertising Metrics
• Optimising your Campaigns
• 4 ways to improve your Advertising Cost of Sales (ACoS)
• Creating your own Amazon advertising plan

Selling Internationally

• Amazon Global Selling – listing your products on Amazon EU and the USA
• Shipping settings – UK and international
• Multi-Channel Fulfilment – sell on a website and fulfil via Amazon

Product Sourcing

• Product sourcing best practices locally and Internationally
• Introduction to logistics – FOB, CIF, Ex Works
• Introduction to tariff codes, import duty, taxes and restrictions

Prerequisites for this course

This course is aimed at Amazon sellers with a little experience of selling on Amazon though it is not essential. You will also need to bring your laptop and have access to your selling account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Thomas Thorman, Private Label Seller

I found the course to be very beneficial, Prabhat really helped to outline key factors that a new start-up like myself, may overlook when starting to sell on Amazon. He clearly has a very high level of experience within this field, which he shares in an interesting and interactive format.

| D Copiz, Serelyspharma

Prabhat has a wealth of experience and information to share with novices and experienced professionals alike regarding Amazon. There was time to address all open questions and to go through the course material in a very flexible and helpful manner. Thanks again

| Daniela Rho, Vivonabrands

I really enjoyed the Amazon training with Prabhat and feeling more confident now with a bag full of knowledge. I will definitely recommend a session to a colleague.