The Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK, and the same could apply to your business. This course helps you explore the untapped potential to grow your business with Amazon.

In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods for being successful on Amazon.

It is a practical training course aiming to help you improve performance and expand globally. The course is tailored to suit your business needs, which gives us the chance to discuss your product and category.

At the end of the course, you will leave with a prepared, easy to follow an action plan to start and grow your business on Amazon.

If you have a vendor central account, please visit Amazon Vendor Course.

** We help increase Amazon sales with our monthly consultancy service, find out more.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

Things we cover in the workshop:

Product Listing Optimisation

  • Amazon product listing optimisation best practices
  • Product differentiation – bundles and multibuy
  • Amazon SEO best practices
  • Product reviews best practices

Fulfilment by Amazon (FBA)

  • FBA costs and the process in the UK
  • Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)
  • Seller Fulfilled Prime – pros and cons

Winning over the competition

  • How to win the buy box?
  • Amazon repricing – tools and strategies

Merchandising

  • Product promotions, vouchers and lightning deals
  • Product offers vs product promotions

Advertising

  • Advanced Keyword Research
  • Sponsored Ads Setup Live Demo
  • Sponsored Brands Setup Live Demo
  • Product Target Ads Live Demo
  • Automated vs Manual Ads
  • Understanding Amazon Advertising Metrics
  • Keyword Research with Google keywords planner
  • Optimising your Campaigns
  • 4 ways to improve your Advertising Cost of Sales (ACoS)
  • Creating your own Amazon advertising plan

Cross-Border Growth

  • Amazon Global Selling – listing your products – EU and the USA
  • Amazon EFN, Pan Europe
  • Amazon US – FBA setup
  • Multiple shipping settings – UK and international
  • Localising your Amazon Listings on the international marketplace
  • Minimising currency risk when you sell internationally

Building your brand with Amazon

  • Amazon Enhanced Brand Content (EBC) best practice
  • Amazon Store design best practices

Reporting / Analytics

  • Amazon account health check
  • Getting the best out of Amazon business reports

Amazon tools

  • Amazon tools for advanced sellers

New Amazon Opportunities

  • Amazon Business to Business (B2B)

Creating your own Amazon growth plan

Prerequisites for this course

This masterclass is aimed at experienced Amazon sellers and typically delegates have experience of trading on Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

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Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Tim Lawrenson, Evolution Tools

A great course, Prabhat is a fountain of knowledge and it was great to get key strategic advice which helped drive tangible business results. Would highly recommend.

| Giles Polito, Equip UK

Prabhat adapted his  Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!

| Laura, Ledhut

Prabhat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.
The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.

Can’t make it to Sheffield or looking for a bespoke course? We are happy to provide onsite Amazon training to you and your team. Call us on   0161 3272 923 or 0751 88 39629  

Please note by booking a ticket to this event, you agree to our event T & Cs  ( Please read ) 

* Register as an Individual, if you are not VAT registered.

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Getting here:  The venue is approximately 10 minutes from the city centre and train station.

Parking: Car parking is available at the APCOA Moor Car Park on Eyre Street (Eyre Street, (The Moor) MSCP, Eyre Street, Sheffield, S1 4PY).  Charges of £7.00 per 24 hours apply. Contact the car park for further details. Please ensure the blue token you receive upon entry is scanned on all occasions at the hotel reception before departing the car park.