Content Marketing is the creation and sharing of content for the purpose of promoting a product or service. Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.

As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieving new prospects. A successful content marketing effort brigs regular leads to your business.

In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?  

• Understanding the value of content
• Empathy mapping your audience to understand what type of content they want to see
• Creating your purchase funnel
• Identifying content opportunities & tools to use to do this
• Choosing a content format
• Creating content efficiently
• Promoting content effectively
• Create a content market plan for your organisation

Just a few of the fantastic organisations who’ve attended our previous training.