With everyone getting distracted by Facebook pages, tweeting and a host of other social media platforms, it can be easy to forget email marketing or to dismiss it as being outdated. The trouble is – you’d be wrong.

Email marketing is a cost effective way of keeping in touch with existing or previous customers, as well as potential new ones. If used correctly, a targeted list of email addresses is one of the most powerful marketing tools in your business, helping drive traffic to your website and increase brand awareness.

During this session we will also look closely at “mailchimp”, forever free email marketing tool. You will find this workshop equally useful if you are using any other platform.

This practical workshop aiming to walk you from from the basics of email marketing to creating email marketing strategy and productive email marketing campaigns for your business.

Who should attend ?

Marketing Professionals, Directors

What will you learn?

Creating Email Marketing strategy

Understanding the value of an email address

Calculating the lifetime value of a customer

Lifecycle marketing – triggers and behavioral targeting, content and contact strategy

Growing your email list

Designing mobile responsive email campaigns without any coding

A/B Testing and optimising your email campaigns

Integrating email with social media campaigns

Measuring email marketing effectiveness with Google Analytics

Using Your own data to find best practices


Andrew Woolley, Marketing Manager

I cannot recommend the style of teaching highly enough. Informative, approachable and always a wealth of knowledge to impart. Look forward to more opportunities to learn more from your good self.

Ali Sparkes, Wellness Pharmacist

Prabhat is a warm and attentive speaker. You feel he really wants you to understand the subject matter at hand. He provides context to the workshop and seeks feedback on timing and structure. His knowledge of online marketing is wide and you always pick up some useful tips !

Paul Sochaczewski, Writer and Coach

Prabhat setup a workshop and taught me how to use MailChimp, which had been a big challenge to me previously. He was professional, thorough and attentive to make sure I got what I needed from the session.

Checkout more Testimonials

Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite Email Marketing training to you and your team. Call us on   029 2236 2596  or 0751 88 39629


Getting here

By tube
The London Escalator is situated between Whitechapel and Stepney Green tube stations, both of which are on the Hammersmith & City (Pink) and District (Green) lines. Whitechapel is also on the London Overground (Orange) line.

By bus
Outside The London Escalator you can catch the number 205 bus, which travels from Paddington to Bow Church, and the number 25, which goes from Ilford in the east to Oxford Circus in the West End.

Show on Google Maps