Google Adwords are a great way to increase the visibility of your website in Google – and drive targeted traffic and customers to it. The Ad-words market is becoming increasingly competitive and you need to create an effective strategy – otherwise you will be spending  your money and not getting enough return.

This jargon free Adwords course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Adwords. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

How Adwords Pay per Click (PPC) works

Understanding Quality Score, how improving quality can lower your PPC & ROI

Setting appropriate objectives and goals for your Adwords Campaigns

Set Key Performance Indicators will measure performance

How to Identify the profitable keyword phrases

Tools available to for your research

How to increase click-through rates (CTRs) and lower costs

How to take advantage of Long Tail Keywords

How relevant landing pages can boost conversion rates

Exploring bid strategy & selecting the right bidding strategy for your campaign

How to integrate your PPC activity in with Google Analytics or other analytics solutions


Just a few of the fantastic organisations who’ve attended our previous training.

Google-Adwords Training Online Seller UK

Listen to our latest testimonial

Kristian Davies-Lloyd,  MasterTherm UK

The training delivered was both clear and concise, as well as being tailored to my business’ needs. Throughout the course, Prabhat demonstrated in-depth understanding of the subject and was able to provide detailed answers to all questions I put to him. Prabhat was able to demonstrate, giving examples, first-hand experience in increasing traffic to his own fledgling websites. I left feeling confident in my ability and with a better understanding.

Edward Sweby, Axium Process Ltd

AdWords course was an informative course that inspired plenty of ideas of how I can personally use AdWords to perform better for the company I work for.

Mike Bews, Imagitech LTD

The course was interesting, thought provoking, educational and useful. I came away from it with a better understanding of SEO / SEM, how Google Ads works and how a Google Ads campaign can be fine tuned to reduce costs and maximise the benefit / ROI.

Checkout more Testimonials

Can’t make it to London or looking for bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on   029 2236 2596  or 0751 88 39629


Getting here

By tube
The London Escalator is situated between Whitechapel and Stepney Green tube stations, both of which are on the Hammersmith & City (Pink) and District (Green) lines. Whitechapel is also on the London Overground (Orange) line.

By bus
Outside The London Escalator you can catch the number 205 bus, which travels from Paddington to Bow Church, and the number 25, which goes from Ilford in the east to Oxford Circus in the West End.

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