European Article Number (EAN) – is the 13 digit GTIN that we see on most products you buy in shops or online. They are an essential part of product listings on Amazon, eBay or your website. EANs allow marketplaces and search engines to structure the product data so that they can improve customer experience. They
Amazon Customer Lifetime Value (CLV) is a metric not often discussed as Amazon hides customer details and information. However, it is an important metric that helps brands to make better marketing decisions. In this podcast, Jenny from Sellerboard explains how you can track the lifetime value of your customers. – Understanding the lifetime value,
The EU’s new VAT rules for e-commerce apply from the 1st of July 2021. These will include the One-Stop-Shop (OSS) single EU VAT return; withdrawal of the €22 import VAT exemption with an introduction of the Import One-Stop-Shop (IOSS), and Online Marketplaces will become responsible for charging and collecting VAT. Under the new rules, all
There is a new change coming in July for all Manufacturers out of the UK and the EU. This regulation will require to have someone present in the European Union acting as the point of contact for the product’s compliance. Namely a “Responsible Person”. Another requirement that comes into play is that all products will
Listabl was founded on the simple principle of reaching a wider audience. Marketplaces are the simplest and quickest way of reaching those audiences and data manipulation plays an important role in creating listings on marketplaces. So, the idea is to create data once and reach out to all marketplaces through Listabl internationally. In this podcast,
Amazon advertisers may include 100s of keywords in a single group and wait for a favourable result. This process can work but by doing so, we are putting the same value on each keyword even though they perform differently. The better way to manage the Amazon campaign is with a single keyword campaign. It allows
There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS. At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to
Amazon Listing Optimisation is a process of improving product pages to rank organically and as well as creating better presentations to increase conversion rate. Optimising Amazon product pages involves five key areas of a product page: title, bullet points, product description, backend keywords and product images. In this recording, Robyn from Amazon Consultancy, Marketplace Blueprint,
Amazon Japan is the 3rd largest marketplace after the US and Germany. With 126 million people it is a good size market for Amazon to expand and a consideration for any other brand selling successfully elsewhere on Amazon. You may feel the language is the biggest barrier to start but this isn’t as much of
Amazon advertising tools are becoming more and more useful, allowing advertising to be more efficient in day to day operation, and to ensure the best possible results. I have spoken with Sreenath Reddy, co-founder at Intentwise, recently to help understand how automation can play a key role in successfully managing Amazon ads. Check out this