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Amazon advertisers may include 100s of keywords in a single group and wait for a favourable result. This process can work but by doing so, we are putting the same value on each keyword even though they perform differently. The better way to manage the Amazon campaign is with a single keyword campaign. It allows
There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS. At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to
Amazon Japan is the 3rd largest marketplace after the US and Germany. With 126 million people it is a good size market for Amazon to expand and a consideration for any other brand selling successfully elsewhere on Amazon. You may feel the language is the biggest barrier to start but this isn’t as much of
Amazon advertising tools are becoming more and more useful, allowing advertising to be more efficient in day to day operation, and to ensure the best possible results. I have spoken with Sreenath Reddy, co-founder at Intentwise, recently to help understand how automation can play a key role in successfully managing Amazon ads. Check out this
Amazon advertising plays a significant role in driving sales, but managing campaigns can often be challenging along with understanding which type of keywords works best for your campaigns and products. In this episode, Rael from Nozzle (https://www.nozzle.ai/) a London-based Amazon startup, explains exactly how you should manage different types of keywords in your campaigns. Here’s
Amazon Canada is a growing marketplace and it is now the top online shopping platform for consumers in Canada. If you are already selling on Amazon US, it is fairly straightforward to expand your presence on Amazon.ca via building international tools like in Europe. In this episode, I spoke with Blair Forrest, Amazon brand consultant
Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode
Amazon advertising works without a doubt but managing your CPC is important so your ad cost does not go beyond your target spend. Your CPC may differ based on what the campaign’s goal is. For example, that could be early exploring and learning campaigns compared to the campaigns you have started optimising for a while.
Sponsored Brands ads feature your brand logo, tagline and three of your products. They help with brand awareness and also generate sales which otherwise would have been lost to your competitor. These ads are important to any brand aiming for a prominent position in Amazon search results. A lot of advertisers wait too long
Amazon’s DSP advertising allows sellers to advertise efficiently on Amazon sites, across the web and in mobile apps. Advertisers can buy display ads both banners and video ads on Amazon and other sites owned by or partnered with Amazon. In this video, Matt Anderson, Founder of Marketplace Amp, talks about how Amazon DSP works. Amazon DSP