Podcast

Episode #32 Customer Buying Cycle and Amazon Advertising

There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS.  At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to

Episode #028 Amazon Keywords Match Types Best Practice

Amazon advertising plays a significant role in driving sales, but managing campaigns can often be challenging along with understanding which type of keywords works best for your campaigns and products. In this episode, Rael from Nozzle (https://www.nozzle.ai/) a London-based Amazon startup, explains exactly how you should manage different types of keywords in your campaigns.  Here’s

Episode #022 Amazon Advertising Campaign Structure – get the basics right

  Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode

Episode #021 How to set your CPC without hurting sales?

Amazon advertising works without a doubt but managing your CPC is important so your ad cost does not go beyond your target spend.  Your CPC may differ based on what the campaign’s goal is. For example, that could be early exploring and learning campaigns compared to the campaigns you have started optimising for a while.

Episode #020 Don’t wait too long to start Sponsored Brand Ads

  Sponsored Brands ads feature your brand logo, tagline and three of your products. They help with brand awareness and also generate sales which otherwise would have been lost to your competitor. These ads are important to any brand aiming for a prominent position in Amazon search results. A lot of advertisers wait too long

Episode #019 An Introduction To Amazon DSP (Amazon Advertising)

Amazon’s DSP advertising allows sellers to advertise efficiently on Amazon sites, across the web and in mobile apps.  Advertisers can buy display ads both banners and video ads on Amazon and other sites owned by or partnered with Amazon.  In this video, Matt Anderson, Founder of Marketplace Amp, talks about how Amazon DSP works. Amazon DSP