Amazon

Episode #028 Amazon Keywords Match Types Best Practice

Amazon advertising plays a significant role in driving sales, but managing campaigns can often be challenging along with understanding which type of keywords works best for your campaigns and products. In this episode, Rael from Nozzle (https://www.nozzle.ai/) a London-based Amazon startup, explains exactly how you should manage different types of keywords in your campaigns.  Here’s

Episode #026 Gearing up for global growth – Selling to the US on Amazon.com

Amazon.com is the world’s biggest Amazon marketplace, and it currently has around 44% of the U.S. e-commerce market share. Amazon’s loyalty weapon, Prime, plays a significant role and as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers. The research found that those Prime Members spend 1,400 U.S. dollars on the

Episode #025 Advantages of Amazon Bid Optimization Tools

Amazon advertising is playing a significant role to generate additional growth and so much so that if you don’t advertise it will be very difficult to appear on the above fold of the search result.  Find out more about →  Sellics  Once the ads are delivering results for a few weeks it is generally a

Episode #022 Amazon Advertising Campaign Structure – get the basics right

  Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode

Episode #021 How to set your CPC without hurting sales?

Amazon advertising works without a doubt but managing your CPC is important so your ad cost does not go beyond your target spend.  Your CPC may differ based on what the campaign’s goal is. For example, that could be early exploring and learning campaigns compared to the campaigns you have started optimising for a while.

Episode #020 Don’t wait too long to start Sponsored Brand Ads

  Sponsored Brands ads feature your brand logo, tagline and three of your products. They help with brand awareness and also generate sales which otherwise would have been lost to your competitor. These ads are important to any brand aiming for a prominent position in Amazon search results. A lot of advertisers wait too long