Search is the main way customers find your products on Amazon. When customers search by entering any words, Amazon matches it against product information including title, key features, description and search terms. In the last few months, I have been looking at the impact of Amazon search terms on organic search and sponsored search result. Search
Content on Amazon pages is very important because any part of the content is indexed on search. Brand spends quite a lot of resources on creating a great content that helps to sell their product. Questions and answers are one the most important part of the content because it includes content that is important to
Vdepot is a fulfilment solution provider based in Norwich. Led by Iain Hill with an extensive knowledge of e-commerce, the business is going from strength to strength with both national and international clients. Their services include order fulfilment, storage, product re-work and FBA shipment. Vdepot is a truly customer-friendly business providing bespoke solutions to every
Getting reviews on your new product has been very difficult since Amazon banned the incentivised reviews. Many retailers have chosen to go with a low-cost strategy for the product launch to build organic reviews and this has worked for a lot of sellers. And for sellers selling across Europe, this has to be done all
Both Amazon and eBay have recently been in the news having been called up by Parliament’s public accounts committee (PAC) for failing to enforce the evasion of tax by overseas sellers. Caroline Flint, a Labour former minister said, “You are taking money that has been made fraudulently.” (Source) Essentially the failure of overseas businesses to
The Parcel for Me App tells the retailer and carrier about customer delivery preferences, enabling the customer to choose from a list of delivery options. There are choices to deliver to your home, next door or collect from a local shop. The idea is to reduce basket abandonment due to delivery confusion. The concept
ShelfTrend is a great tool for eBay product research and many have migrated to this tool from Terapeak purely because it gives insight on competitor’s top-selling products. So, what are the common uses of Shelf trend? #1 Quick glance: Price, Postage, Number of listings, number of sellers and popularity Search with a query and you
This is a quick guide for online sellers in Turkey to establish a presence on Amazon UK. This post has been put together by Prabhat, founder at Online Seller UK and Adam from FD Analytical, a UK based Accountancy firm. Prabhat will be speaking at the EIHRACAT17, Turkey’s Largest E-Export Meeting on expanding your presence
Manchester is a good place to be for any eCommerce retailer and today I was at the eCommerce Show North. My aim was to meet exhibitors and find out what’s new in the eCommerce field so that I can help the businesses I meet. There was definitely a good vibe there in quite a relaxed
Amazon “buy box” is an interesting function created solely for the purpose of giving customers the best possible choice to buy from Amazon. Amazon’s clever algorithm chooses best possible sellers when there are multiple people selling the same product but it is very common for Amazon or FBA sellers to win the buy box. So, if