Amazon Customer Lifetime Value – Episode #47 Online Seller UK Podcast with Jenny from Sellerboard

Amazon Customer Lifetime Value (CLV) is a metric not often discussed as Amazon hides customer details and information. However, it is an important metric that helps brands to make better marketing decisions.  In this podcast, Jenny from Sellerboard explains how you can track the lifetime value of your customers.     – Understanding the lifetime value,

Episode #46 Marketplace roundup podcast with Tosin Oke from Payoneer

In this marketplace roundup, Tosin from Payoneer brings the latest news about capital loans for marketplace sellers. Key things in this podcast are: – eBay Capital Advances – How businesses use capital loans – When to look out for capital loans – Payoneer’s working capital offering We will be continuing our Online Seller UK podcast

Episode #45 marketplace roundup with Rael Cline from Nozzle

In this marketplace roundup, Rael from Nozzle brings the latest news about     – Amazon (US ) warning that new bill could jeopardize the ability to run a marketplace for sellers    – Amazon Signs Multi-Million Dollar Deal For ‘SmartLess’ Podcast    – Amazon Advertising CPC status     – Get ready for Black Friday  We

Episode #42 New Import Regulations for Manufacturers out of the UK and the EU – Podcast with Ferry Vermeulen

There is a new change coming in July for all Manufacturers out of the UK and the EU. This regulation will require to have someone present in the European Union acting as the point of contact for the product’s compliance. Namely a “Responsible Person”. Another requirement that comes into play is that all products will

Episode #41 Reach New Marketplace Audience with Listabl – Podcast with Dan Burnham

Listabl was founded on the simple principle of reaching a wider audience. Marketplaces are the simplest and quickest way of reaching those audiences and data manipulation plays an important role in creating listings on marketplaces. So, the idea is to create data once and reach out to all marketplaces through Listabl internationally. In this podcast,

Episode #32 Customer Buying Cycle and Amazon Advertising

There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS.  At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to

Episode #029 The Role of Automation in successfully managing Amazon Ads

Amazon advertising tools are becoming more and more useful, allowing advertising to be more efficient in day to day operation, and to ensure the best possible results. I have spoken with Sreenath Reddy, co-founder at Intentwise, recently to help understand how automation can play a key role in successfully managing Amazon ads.  Check out this