If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.

** Multiple dates are available. Please check registration section for details.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

How does Google Adwords work?

What are dynamic search ads?

Identifying profitable keywords

Taking advantage of long-tail keywords

Tools available to for keyword research

How to integrate your PPC activity in with Google Analytics

Setting appropriate objectives and goals for your Adwords Campaigns

Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI

How to increase click-through rates (CTRs) and lower costs

How to best use negative keywords to reduce wasted spend

How to best target people by the device they use

How to best target people by location

How to structure your campaigns to get cheaper clicks and better advert position

What are dynamic search ads?

What is retargeting, and how do I use it?

Testing different bid strategies

How landing pages can boost conversion rates

An introduction to Google Shopping Ads

Just a few of the fantastic organisations who’ve attended our previous training.

Listen to our latest testimonial   

| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing

| Michelle Mossford, Ableworld UK Ltd

Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Prabhat is a very approachable, patient and expert trainer.

Prerequisites for this course

No previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the  session practical and tailored to your own account.

Can’t make it to Birmingham or looking for a bespoke course? We are happy to provide onsite training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )