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Starting March 2022, Amazon EFN ( fulfilment between the UK and Europe) will open again. This means there is an opportunity for the UK sellers to reach millions of customers in Europe without having to go through VAT registrations and any other paperwork in customs. In this podcast, Andy Hopper from Globale-ecommerce experts talks about
Amazon’s algorithm aims to look through millions of product listings and display the most relevant products for a customer’s given search. Several factors affect the ranking, including conversion rate, click-through rate, organic sales, paid search sales, profitability, and customer reviews. The A10 Amazon search algorithm has different weights assigned to each metric to determine a
Driving external traffic to your Amazon listings is an alternative way to drive sales and stay ahead of your competitor. There are three reasons for driving traffic to Amazon listings: 1. Amazon is encouraging brands to do this with a 10% referral bonus 2. Incremental revenue, and 3. Improve organic ranking. In this podcast, Adrien
Amazon Advertising Search term impression share reports tell us how our ads search terms compare with other advertisers. For example, if you have an impression share of 80% for a search term, it means that you have won 80% of all Sponsored Products ad impressions for that search term. At the same time, if the
The Amazon Keyword Wizard tool by Sellzone helps you find relevant keywords for your Amazon products. It has intelligent filters, and you can see high volume keywords and related keywords to your competitor listings. Another beneficial aspect of this tool is the “search term” feature which gives you a list of unique keywords that you
Amazon Advertising is now a crucial part of your Amazon growth, and we can either use Amazon disbursement or a credit card to pay for your ad spend. To get more out of your Ad spend, use a Payoneer card, which gives 1% cashback. So if you spend 10K on ads, you will get
#AmafestUK is a one-day conference for Amazon Seller Central and Vendor Central users looking to learn, network and grow their businesses. Our March event was a success, with attendees from the UK and across Europe. We have collected all speaker’s slides here. You can also sign up for our email list here, and we will let you
Google’s Keyword Planner is a free tool that tells us estimated search volumes for any keywords. The list of keywords you get can be helpful to optimise your product content on Amazon UK and beyond. So, to get started, create a free AdWords account and search for the main keywords, or insert your website or
If you are thinking about exiting your Amazon business but not sure about how to go about it, this podcast will help you move forward. It can be a tough decision to exit from your Amazon business, but it could be the best decision you ever make! Find the right partner and create a well-detailed
Amazon Attribution is fairly new to Amazon advertising, and it helps to measure non-Amazon marketing performance for your Amazon listings or Amazon store. The traffic may be from Pinterest or TikTok, now you can measure the performance better and fine-tune your marketing activities. Listen to this podcast with Max Hoffman from BidX to learn