Amazon Vendor central is a very powerful sales channel for the brands. However, it is always a challenge to stay profitable. We are seeing the cost of managing vendor account increase from all directions – vendor fees, marketing cost and the competition. In this podcast, Martin Heube explains how to stay profitable with 1
Amazon Advertising has changed a lot in 2021 to benefit advertisers. We see more target types, more customisation and more data. Listen to this podcast by Amazon advertising expert Destany Wishon from Better AMS. We talked about: – Amazon Advertising data for strategic decisions – How Amazon is helping to tell your brand story
Amazon has grown rapidly through the pandemic, and so is the e-commerce aggregators, leading to new emerging Mergers and acquisitions. We see Amazon Aggregators becoming a group of brands like Unilever and Reckitt. In this podcast, Tyler, the founder of Selleraccountant.com, talks about the three leading companies, Aterian, Maersk, Thras.io and how private
Amazon product research is the most critical part of your Amazon journey. The decision you make during this process will determine your future on Amazon. Often, sellers use their gut instinct to choose the right product. I think this is the best process; however, a tool with some metrics like sales volume, product rank,
The conversion rate on Amazon is six times higher compared to other top retail sites in the US. This is why businesses large and small succeed on Amazon. Amazon is a conversion channel, and typically customers research on Google and shop on Amazon. So, it is more important for brands to show first through
Amazon advertising budget is one of the important aspects of Amazon advertising success. If it is set less than required, we will be limiting sales, and if it is set inappropriately across campaigns, we will be limiting sales on the most successful campaigns. So, for this reason, Amazon has introduced automation based on
In this Marketplace RoundUp, Aidan Duffy talks about: – Amazon policies on rebates and coupons – Amazon is using third-party data to copy products – Amazon new fulfilment centre in Dublin! We will be continuing our Online Seller UK podcast via our YouTube Channel. Stay tuned! And you can find us on Facebook, Instagram, Twitter. Also
About 50% of all sales on Amazon are from the 3p sellers. Amazon sellers have been using private label methods for some time to achieve their growth in sales. This is because there is no ‘Buy box’ competition when you are private labelling your product. When listing a product on Amazon, private label sellers
As an online seller, we want to sell on as many channels as we possibly can. The challenge is to manage the catalogue as all channels have their way of creating a catalogue. Additionally, there is a complexity of brands resellers using different GTIN numbers, which confuses the shoppers. In this podcast, Lorna Leaver,
GTINs are there to identify the product in the market. When there is a new product, we allocate a new GTIN. But we also need to allocate a new GTIN if we make any changes to our product. In this podcast, Lorna Leaver, engagement manager at GS1 UK explains when to make a GTIN