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In this Online Seller UK podcast, Joe La Selva at Perpetua tells us how Amazon Advertising automation works. Amazon Advertising is now hugely important to online sellers. This is either to gain incremental sales or to get noticed when you are launching a new product. Amazon Advertising is very successful and many brands are
In this Online Seller UK podcast, Eric Karich, US patent and trademark attorney at Sellerguard, a company that helps Amazon sellers protect their trademark and patents. For anyone who is expanding into the US market, having a trademark is one of the most important parts to plan, to ensure no future problems like other
In this Online Seller UK podcast, Mike Hayers, country manager at Shipstation, E-commerce order management platform, talks about how Shipstation helps online sellers with their integrated shipping. Managing orders can be challenging for a growing online business with multiple channels including eBay, Amazon and Etsy. Shipstation provides order management at a low operational cost,
In this Online Seller UK podcast, Cardy Chung, founder of eBay repricer tool, Street Repricer talks about how the tool can help increase eBay sales. All marketplaces are competitive, with the high volume of sellers on eBay if you are not competitive you will see your sales drop. eBay repricer tool allows you to reprice
Amazon has recently launched a new ‘Product Review Request’ button into the Orders Page, which allows you to request reviews for all orders received. This is yet another step for Amazon to stop sellers from sending review request emails and is likely to replace any external messaging system. Once the request button is clicked, Amazon
Google Shopping is a hugely efficient way of promoting products for any e-commerce business, rather than the traditional text ads. It contains rich product information including image, price and merchant name and is created using the information provided by the merchant via the merchant center. With Google Shopping ads you set your own daily
Running an Amazon business, although rewarding, can also be very time-consuming. A lot of time is spent on managing customer support, returns, feedback and review management, as well as advertising so you can build and grow your business. So, when you start to see your business grow, it is a great time to consider looking
In this Online Seller UK podcast, Nadine Schöpper at BidX talks about the role of Amazon Advertising and how automation works. Amazon advertising can be sometimes difficult to manage and often time-consuming. With the right strategies in place and automation, you will get the best result and at a cost, you’d like. What
Google Analytics provides us with so much data that it can often be a struggle for businesses to know what data is actually relevant to them. To gain real insights we need to be able to understand how Google collects the data, and how we can represent it for our consumption. In this podcast, Nikki
No marketplace is the same. Each has their own buying habits, and keywords that are suitable for the UK may not be suited or translated the same when used for a different marketplace internationally. Keywords are important, and if you want to reach as many potential customers as possible, keyword research is important. David Garcia