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Google Analytics provides us with so much data that it can often be a struggle for businesses to know what data is actually relevant to them. To gain real insights we need to be able to understand how Google collects the data, and how we can represent it for our consumption. In this podcast, Nikki
No marketplace is the same. Each has their own buying habits, and keywords that are suitable for the UK may not be suited or translated the same when used for a different marketplace internationally. Keywords are important, and if you want to reach as many potential customers as possible, keyword research is important. David Garcia
As technology changes and develops, so do our buying habits, the way we expect to buys things and how quickly we expect them to be delivered. The convenience of online shopping and the super quick delivery options the likes of Amazon are offering has really changed a buyer’s expectations. Many businesses, who before were purely
There’s one thing for certain all e-commerce businesses have in common… Returns. Returns are a problem all businesses face, no matter what you sell; and it can often be difficult finding a way to manage and deal with returns. As well as finding and implementing a process that best works for your business. Unfortunately, returns
Structured data is being talked about a lot lately. It is an organised data that conforms to a certain format. To clarify this litter better for online sellers, this podcast with Thomas at Pricesearcher would help. This 10 mins podcast includes an introduction to structured data and how easy it is to implement. If you did not