No marketplace is the same. Each has their own buying habits, and keywords that are suitable for the UK may not be suited or translated the same when used for a different marketplace internationally. Keywords are important, and if you want to reach as many potential customers as possible, keyword research is important. David Garcia
As technology changes and develops, so do our buying habits, the way we expect to buys things and how quickly we expect them to be delivered. The convenience of online shopping and the super quick delivery options the likes of Amazon are offering has really changed a buyer’s expectations. Many businesses, who before were purely
eBay is launching a brand new paid promotions opportunity to make your products visible at the top of search results. This is similar to Amazon’s Headline Search Ads. However, unlike what eBay currently offers, this new advertising format will be based on CPC (cost per click). The idea is to help you increase sales on
Have you invested in Google Shopping yet? As the search engine giant becomes increasingly powerful, this particular e-commerce sales channel is set to grow. For smaller e-commerce brands, the Google Shopping platform allows you to promote your products to a greater audience. If done right, you can elevate your entire business by drawing people to
On Amazon, we have the ability to add search terms that are hidden from buyers but are indexed in search. This allows sellers to add other relevant keywords and improve their search placement. It is not mandatory but it certainly helps to find rank for additional keywords organically and it has gone through a lot
Bing Ads is owned by Microsoft and is the equivalent of Google Ads but for the Bing, Yahoo and AOL search engines as well as Bing Ads partner websites. You might be familiar with the Bing search engine and see these adverts if you’ve used the Microsoft Edge browser or another browser which has Bing
eBay launched its exciting image search function last month, to cater to the “shelfie” generation of shoppers. The image search allows shoppers who want a specific product to snap it, search it and buy it. Simple! It is interesting to see how much online shopping has progressed, given that we can now just order things
What is Outsourced Fulfilment? Selling online is never as easy as it may seem, not only do you have to ensure your products are listed online, but you have to purchase, market and deliver them to customers. All the while providing excellent customer service and working to grow your business. Doing all of this whilst
With marketplace competition growing significantly and larger brands becoming savvier at protecting themselves, the current situation is relentless for new and existing sellers. Large brands are coming up left right and centre, trying to stop genuine sellers from selling their products on Amazon; even when they aren’t doing anything wrong. More often than not, when
ith marketplace competition growing significantly over the last couple of years, it is no surprise that many sellers are finding it hard to get ahead of the new and old competition. Especially when the market is so price driven. Sellers can often find it hard to reduce pricing low enough to make any money, which